Stay motivated as a team across 374+ Sprints by following these 3 tips for your Sprint Goal - Unlock Your Team's Genius

Stay motivated as a team across 374+ Sprints by following these 3 tips for your Sprint Goal

By Georg Fasching | agile practice

Feb 23
Sprint Goal - 3 Tips

Understand the sprint goal and its relationship to the wider product roadmap

“It’s important to see the sprint goal as a stepping stone for the product to reach the next milestone on the roadmap” Click To Tweet

Tip 1: Sprint goals vs sprint features

A sprint feature is the list of items you’re taking into the sprint. The sprint goal is the reason you’re taking these features in this iteration, for example; improving user registration by 5%. It is a stepping stone along the product roadmap and there are different ways this can be achieved.

By keeping this in mind, you can spend time during sprint planning negotiating how you achieve this (the features). This lets the team share insight into more effective ways to achieve a sprint goal without blindly completing tasks that may or may waste valuable business time and attention.

Tip 2: Make the sprint goal meaningful

Remember that the team work together iteration after iteration, which can make it difficult to maintain intrinsic motivation. One way to keep this up is to make the sprint goal relevant and meaningful to the team. Think about what benefits the end user–if it resonates with them, it will resonate with the team.

Tip 3: Set a mini purpose for each sprint

It’s always useful to understand the wider product roadmap. It’s also useful to set a mini purpose for the duration of the sprint to keep all parties on the same page. When the purpose of the current iteration is clear, it inspires the team and stakeholders alike. Some example purposes include the following:

  • we need to test our biggest assumptions at the start of the product lifecycle
  • we want to grow our user base
  • we want to launch a new feature so our users go “wow, now I can do XYZ, that’s so much easier/slicker/better”.


I hope the video and tips above help you to create sprint goals that are relevant and meaningful to the whole team, keeping them invested in each iteration as you work your way along the product roadmap. Refer back to this page whenever you need a refresher. If you have any questions or topics you’d like me to cover, leave a comment below or send me a message through the website. Thanks for reading. See you next time!


About the Author

An agilist since 2010 and in product management since the 90s, Georg Fasching helps digital creative agencies delight their clients, fulfil their people, and improve their prosperity.

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